If you’ve been waiting for it, you’re very patient. If you didn’t notice we were still rocking that vintage 2010 look, fair enough. Either way, welcome to the new digital home of marmalade, where leadership meets clarity, coaching meets action, and websites… eventually get finished.
I could give a myriad of reasons, all valid. We were too busy working with clients to develop a new site, a new baby arrived, a rethink of strategy & brand but the short answer is:
Longer answer: good old-fashioned, fully rationalised, deeply strategic procrastination. (The kind where you convince yourself that reworking your “About” page font size is more important than just publishing the thing.)
We teach leaders how to move through uncertainty, navigate decision paralysis, and take decisive action. So, you’d think we’d be able to nail getting our own stuff done?
Nope, we’re human too.
Procrastination doesn’t always look like Netflix binges and snack breaks.
Sometimes it looks like over-planning, perfectionism, “we need just one more case study,” or “let’s wait until Q4 when things calm down” (narrator: things never calmed down in Q4).
But here’s what we’ve learned—and what we coach others through all the time: procrastination is usually fear in disguise. Fear of it not being good enough. Fear of being visible. Fear of committing to a direction and (gasp) maybe having to update it later.
Procrastination doesn’t always look like Netflix binges and snack breaks. Sometimes it looks like over-planning, perfectionism, “we need just one more case study,” or “let’s wait until Q4 when things calm down” (narrator: things never calmed down in Q4).
But here’s what we’ve learned—and what we coach others through all the time: procrastination is usually fear in disguise. Fear of it not being good enough. Fear of being visible. Fear of committing to a direction and (gasp) maybe having to update it later.
Once we named that, we could start doing what we help our clients do every day: get out of their own way.
just a few key things:
Accountability
We brought in outside help. Because even coaches need coaches.
Progress over perfection
At some point, we just had to hit "publish" and trust that it didn’t need to be flawless, it just needed to be real.
Deadlines with teeth
on the New Site...
…and how we help leaders.
…whether you’re mid-pivot or just trying to stop drowning in meetings.
…on leadership, growth, and occasionally what to do when your inner saboteur sounds suspiciously like your old manager.
If you’ve been putting something off, launching, publishing, starting, finishing—know this:
Procrastination isn’t a character flaw. It’s a sign you care. But waiting until it’s perfect is the fastest way to make sure it never sees the light of day.
So, take the next step. Messy, honest action beats perfect planning every time.
(And if you need a little push, we know some people who can help.)
See you around the site,
– Sinead